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Chinese enterprises 'go global'

(People's Daily Online)    11:19, March 20, 2015

Huawei's advertisement in China.

Huawei's advertisment overseas.

They are the feet of a professional ballet dancer — one is elegant in its ballet pump; the other is naked and covered with scars strung together like beads. The slogan says "The journey is hard. And joyful."

This is an advertising image used by Huawei for promotion. Its founder Ren Zhengfei explained the meaning behind the ad at the Davos Forum on Jan. 22, 2015. "This is the precise image of life at Huawei — it is hurtful and hard, but it's also joyful and happy. Huawei is like the feet. If we don't show them, everyone still thinks the 'feet' are fine."

There are many Chinese enterprises like Huawei, striving in the international market, working arduously on their strategies for "going global". There is a story of pain and struggle behind every one of these companies.

More domestic brands have started to open the Chinese door a crack, and venture outside to join the international competition. It has reached the stage where everyone agrees that China's national brands should be "going global". Premier Li Keqiang added his voice at the two sessions. He also spares no effort to promote Chinese products whenever he visits other countries, as a way to encourage local Chinese enterprises.


(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Yao Xinyu,Zhang Qian)

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