On November 21 and 25, 2014, a marketing campaign for Beijing’s high-end tourism resources will be launched at romantic Mediterranean. Respectively in Athens, Greece and Rome, Italy, it is going to offer you a tourism and cultural feast, showing oriental beauty and charm of Beijing, as well as its brand-new looks in this Chinese ancient capital.

Distinguished from previous simple image promotion, this campaign, organized by Beijing Municipal Commission of Tourism Development (BMCTD) and participated by mainstream tourism enterprises from Beijing, is ready to unveil customized quality products for tourism, showing rich high-end tourism resources and a safe, open, and warm tourism environment.

It will show ingenious arrangement of BMCTD in each tourist routes—sports tours, Traditional Chinese Medicine (TCM) tours, exhibitions and festivals tours, cultural heritage and museums tours, and entertainment performances tours. Those tours try to present the rich cultural heritage of old Beijing and the vibrant charm of new Beijing to southern European people.

(Photo/CYTS)

Roaming ancient capital, enjoying passion of sports

When you refer to Beijing, you might think of splendid, colorful Forbidden City, magnificent, impregnable Great Wall, and old Beijing hutong—lanes and alleys with every brick and tile telling the history, but you might not realize that in such an ancient capital with history everywhere, you could also have the fun of sports and passion of sporting events while touring beautiful natural scenery.