NANCHANG, Oct. 20 -- The first online ceramic art design copyright trading platform in China was officially launched on Monday in the country's "porcelain capital" of Jingdezhen.

Individuals or businessmen can use the platform to select and buy the copyright from artists' various design works displayed on the portal's website.

It was developed by Jingdezhen Ceramic Institute in east China's Jiangxi Province, to promote the sound development of the porcelain industry.

Porcelain designs for daily use, sanitation and art are available on the website tcxycxy.ccmall.cn.

The opening of the platform is aimed at helping build a healthy ceramic market by protecting the works and rights of designers and encouraging their innovation enthusiasm, said Guo Li, an official of the institute.

With a porcelain producing history of 1,700 years, Jingdezhen has attracted an increasing number of porcelain art lovers in recent years. Yet plagiarism is common in the industry due to local poor awareness of intellectual property rights protection and law enforcement.