Due to huge popular demand, the National Gallery of UK has introduced membership for the first time in its 190 year history.

The membership, costing £50 a year, includes free and unlimited entry to all exhibitions, invitations to a programme of after-hours events and access to an exclusive online magazine featuring unique, behind-the-scenes features.

National Gallery Director Dr Nicholas Penny said: "I have been proud to achieve major acquisitions which have transformed the collection and overseen a number of exhibitions that have caught the imagination of the public. It gives me great pleasure that before I retire in 2015 I am now able to launch the very first National Gallery Membership scheme."

"By becoming a Member you will be helping us preserve for posterity some of the greatest of all European paintings, plus you will ensure that our educational and outreach programmes can continue to inspire children and adults alike for generations to come. Membership also allows us to understand what our visitors want and to provide an exceptional visitor experience for every single person who walks through our doors."