BRUSSELS, Aug. 11 -- European researchers are developing an interactive system which can help brain deal with increasingly big and complex datasets, according to a press release issued by the European Union (EU) Monday.

CEEDs, a large project launched by the EU includes 16 partners from nine countries to optimise human understanding of big data. Researchers are transposing big data into an interactive environment to allow the human mind to generate new ideas more efficiently.

About 6.5 million euros (8.7 million U.S. dollars) of EU funding was invested in this innovative initiative, under the EU's Future and Emerging Technologies scheme.

Jonathan Freeman, Professor of Psychology at Goldsmiths, University of London and coordinator of CEEDs said, “We are seeing that it’s physically impossible for people to analyse all the data in front of them, simply because of the time it takes. Any system that can speed it up and make it more efficient is of huge value.”

The European Commission has recently called on national governments to wake-up to the big data revolution and is using the full range of policy and legal tools make the most of the data-driven economy.

Vice-President of the European Commission Neelie Kroes, responsible for the Digital Agenda, said: “Projects like this enable us to take control of data and deal with it so we can get down to solving problems. Leaders need to embrace big data."