|Adil Memettur (C) gives Matang-making instructions to employees in his company at the Miaosheng International Enterprise Incubation Port in Ningxiang County, central China's Hunan Province, June 1, 2014. (Xinhua News Agency/Ga)|
With the help of his classmates, Adil Memettur, a young Uygur man, has turned the traditional Xinjiang cake into a booming online business with plans for a brick-and-mortar store.
Adil Memettur, 23, a senior at Changsha University of Science and Technology in China's Hunan Province, started selling the popular Xinjiang snack "qiegao," literally "cut cake," on Taobao.com, China's most popular online shopping platform with help from classmates Jiang Jinya and Jiang Chunyang, both of whom are Han ethnicity. Qiegao, also called "matang" in Xinjiang Uygur Autonomous Region, is a dense nougat made from nuts, candied fruits, and malt syrup. It is usually shaped into large, thick sheets and sold on the back of motorized tricycles by Uygurs.