Adili, 23, is a Uygur student of Changsha University of Science and Technology in central China's Hunan Province. He grows up in Kashi, Xinjiang Uygur Autonomous Region. His parents brought up six children by making and selling Xinjiang nuts cake. To relieve his parents' burden, Adili takes part-times jobs to earn tuition. In 2012, Adili was deeply touched by the online discussion about the "expensive Xinjiang nuts cake". He decided to make authentic, delicious and affordable Xinjiang nuts cake. His idea was applauded by his classmates Jiang Jinya and Jiang Chunyang. They pooled 30,000 yuan and opened an online shop selling Xinjiang nuts cake. Now, their business is booming with daily turnover of more than 100,000 yuan.