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Chinese shared bikes off to a bumpy start in global market

By Sun Wenyu (People's Daily Online)    15:53, July 17, 2017

(file photo)

Chinese shared bikes received different market responses after the country’s service providers expanded overseas market.

In this March, leading Chinese shared bike brand Mobike officially started operation in Singapore. However, the actual number of bikes launched by Mobike in the country has been very limited in the past 4 months.

A local citizen said that the scorching weather and highly developed public transportation are the major factors that hinder the development of shared bikes. In addition, some bikes launched by the company have been confiscated because of illegal parking.

Another Chinese service provider Ofo also encountered challenges in Singapore after being accused by local enterprises of unfair competition.

Municipal department of San Francisco has filed a letter to Chinese bike-share startup Bluegogo at early 2017 as the latter made their business into the U.S., calling the company to respect the right of way.

On the contrary, the innovative service received completely opposite response in British cities such as Oxford and Manchester. Oxford City Councilor Louise Upton said that the service is brilliant but calls for good management so it is not nuisance to other people.

“So people welcome it and say that's great, rather than thinking there is another bike littering the pavement,” she added.

Chinese bike-sharing service provider Baicycle recently launched a batch of bikes in Japanese universities. Some Japanese citizens have already expressed their interest in using the service.

According to co-founder of Ofo Zhang Siding, the competition among bike-sharing brands is still in its initial stage, and these enterprises have to launch as many bikes as they can to take the market.

Only when local conditions have been taken into consideration, will the investors and operators gain a firm foothold in the market, said Zhang Lidong, executive chief-editor of China Civil Entrepreneur magazine. 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Du Xiaofei, Chen Lidan)

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