A cool idea in summer: Carving on watermelon to boost sales

（People's Daily Online） 14:12, July 05, 2013

Shen Dongbin shows cartoon figures carved on watermelons at his watermelon stall in northwest China's Lanzhou on July 4, 2013. (Photo/Xinhua)

Edited and translated by Wang Xin, People's Daily Online.

This is a cool idea to beat summer heat and to boost business. Shen Dongbin, a post-1990s watermelon seller, carves PSY, Paul Fank, doraemon and other famous figures on watermelons' peel to boost sales in northwest China's Lanzhou. The artistic and stylish watermelons have caught lots of customer attention.

Shen's carving watermelons have become very popular on Internet; netizens gave him a nickname: "Prince Watermelon".

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