How should Chinese culture 'go out' ?

Edited and translated by Gao Yinan, People's Daily Online
Chinese culture’s "going out" has become an important national cultural strategy. However, according to Annual Report of China's Foreign Trade in Culture 2012, export of Chinese cultural products only accounts for 30 percent of the import of cultural products. How should Chinese culture go out? NPC deputies and CPPCC members gave their answers.

What is the core competitiveness of Chinese cultural products?

Chen Zhilin,a deputy to the National People's Congress, President of Sichuan Dramatists Association, talked about his experience: "Two years ago, I led my art troupe to visit Europe. We had more than 70 stages in four months. Chinese culture is welcomed and loved by local people not by chance. It is the uniqueness and connotation of Chinese culture that wins respect from foreigners. Performance that embodies our values and cultural system is of top priority.”

Prof. Liu Yuening, a member of the CPPCC, vice-chairman of Overseas Returned Scholars Association, and a noted Dulcimer player with Central Conservatory of Music, shared his ideas as to what cultural products China needs. First of all, they ought to show the spirit of the Chinese people and connotation of Chinese culture vividly. Secondly, the products need to conform to human values and universal aesthetic standards. It would be better if the products cater for foreign viewers’ habit and taste.

"We have been in the new era when the need for systematic research of our own culture is pressing,” said NPC deputy Ling Jiefang, "In addition, we would borrow ideas from the West, which helps promote our own culture."

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