Sports shoe giant Reebok sign up China's Yao Ming

Home>>Sports

Last updated at: (Beijing Time) Sunday, October 26, 2003

Sports shoe giant Reebok sign up China's Yao Ming

Sports shoe giant Reebok said on Friday that they had signed a sponsorship deal with Houston Rockets' star center Yao Ming.

DISCUSSION

CHINESE

SEND TO FRIEND

Sports shoe giant Reebok said on Friday that they had signed a sponsorship deal with Houston Rockets' star center Yao Ming.

Reebok president Paul Fireman said: "Close to 200 million people are playing basketball in China and he's a hero to 200 million more people in nations that made up the Asian Basketball Confederation.

"We now have several extraordinarily powerful assets in global performance basketball. And the addition of Yao gives us incredible traction in China, a critical market with great potential for our brand."

Yao was sponsored by Nike in his first NBA season.

Questions?Comments? Click here

NBA star Yao scores 20 as Rockets beat Kings

NBA star Yao Ming wins image infringement case

US manufacturers' wish to complain to WTO about RMB: a good thing for China ( 4 Messages)

548 billion yuan invested in China's education last year ( 4 Messages)

President Hu talks about Taiwan, SARS, RMB ( 6 Messages)

How far we are away from a space power? ( 6 Messages)

India's after joint military maneuver with China ( 13 Messages)