Commercial TV channels to start trial operation

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Last updated at: (Beijing Time) Saturday, October 11, 2003

Commercial TV channels to start trial operation

A digital television channel featuring fashion, cosmetics and etiquette will start a nationwide trial operation on Nov. 11 in this capital of east China's Jiangsu Province.

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A digital television channel featuring fashion, cosmetics and etiquette will start a nationwide trial operation on Nov. 11 in this capital of east China's Jiangsu Province.

Sources with the State Administration of Radio, Film and Television said Friday that another seven pay channels based in Beijing and Tianjin municipalities, and Liaoning and Shangdong provinces will also be kicked off then.

Zhou Li, director of the Jiangsu Provincial Radio and TV Station, said here Friday that the trial operation of the Nanjing-based channel will help the station to better perform in the country's digital television market, which is expected to take shape in the coming decade.

China plans to sign up 30 million digital TV subscribers by 2005 and stop providing analog signals by 2015. High-definition TV programs of the Beijing 2008 Summer Olympics are also expected to be transmitted to the world.

According to Zhou, concrete measures should be taken to further popularize high-definition digital TV programs and promote sales of set-top boxes used in receiving digital TV signals.

China now boasts 370 million TV sets and more than 1.2 billion TV viewers. At present, most Chinese TV stations are only capable of transmitting a maximum of 50 TV channels at the same time. The popularization of digital TV programs will enable TV stations to provide up to 500 channels simultaneously to Chinese TV viewers.

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