Last updated at: (Beijing Time) Monday, October 06, 2003
Beijing Olympic Committee to seek partners
The Beijing Olympic Committee will start to seek cooperation partners soon. In the marketing blueprint, cooperation partners are the highest level of sponsorship. And already, companies in the tele-communication, banking, pharmaceutical and auto manufacturing industries have shown interest in becoming partners.
The Beijing Olympic Committee will start to seek cooperation partners soon. In the marketing blueprint, cooperation partners are the highest level of sponsorship. And already, companies in the tele-communication, banking, pharmaceutical and auto manufacturing industries have shown interest in becoming partners.
The Beijing Olympic Committee has outlined what is required for prospective partners. The partners must have a good 'corporate image and strong financial backup. The Olympic Committee will not limit the number of partners and what is expected of companies from different industries varies. This variation is designed to give a greater range of choice in partners.