Chinese 'Reader' to Publish in North America

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Last updated at: (Beijing Time) Wednesday, August 27, 2003

Chinese 'Reader' to Publish in North America

China's most popular periodical, "Reader", will publish in the United States and Canada next year, according to a contract signed by its publisher and a US-based company on Tuesday.

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China's most popular periodical, "Reader", will publish in the United States and Canada next year, according to a contract signed by its publisher and a US-based company on Tuesday.

"Reader" is a digest periodical in China with articles, previously published or not, contributed by readers from all walks of life. First published in 1981, the magazine was ranked Top Ten in circulation among Chinese magazines for 13 consecutive years and has the highest circulation in the country today.

Until April 2003, it has circulated 7.65 million copies and was ranked fourth among magazines worldwide. It is well known throughout China for its high quality and heartwarming humanistic style.

"Reader" was originally named "Reader's Digest", which resulted in a copyright dispute with the American magazine "Reader's Digest". In 1993, the Chinese "Reader's Digest" decided to give up its original name and change it to "Reader", ending the year-long legal dispute.

Publisher Gansu Renmin Press signed a 4.5-million-US dollar contract with Big Way Media Inc. in Lanzhou, capital of northwest China's Gansu Province.

According to the contract, from 2004 to 2008, the company is entitled to publish 5,000 simplified Chinese versions of "Reader" each issue at the price of 2.5 US dollars per book. In five years, circulation will reach 25,000 per issue.

"It is the first time a Chinese periodical has sold in north America since China's entry to the World Trade Organization," said Zhang Bohai, president of China Periodicals Association.

"Reader" has a large group of overseas Chinese readers. This progress will further boost the spread of Chinese culture worldwide, said Michael Yang, president of the company.

The English version is expected to enter the north American market later, according to Zhang.

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