Beijing Olympic Emblem, a 'Strong One': Verbruggen

Home>>Sports

Last updated at: (Beijing Time) Saturday, August 02, 2003

Beijing Olympic Emblem, a 'Strong One': Verbruggen

One day before the unveiling of the emblem for the 2008 Olympic Games, Hein Verbruggen, Chairman of IOC's Coordination Commission for the 2008 Games, on Saturday lavished his praise on the logo.

DISCUSSION

CHINESE

SEND TO FRIEND

One day before the unveiling of the emblem for the 2008 Olympic Games, Hein Verbruggen, Chairman of IOC's Coordination Commission for the 2008 Games, on Saturday lavished his praise on the logo.

Verbruggen, who is here for Sunday's official unveiling of the emblem at the Temple of Heaven, said the emblem was a "strong one".

"We (the IOC) are extremely pleased with the logo," said Verbruggen.

"Of course we have some problems to understand the characters (on the logo), but even for somebody who isn't able to read Chinese,visually it is strong," he added.

The IOC gave its approval to the emblem for the 2008 Games in March. The unveiling of the emblem, which was originally scheduledfor May 25, was postponed due to the outbreak of SARS.

Verbruggen said the unveiling of the logo plays an important role in presenting the Beijing Games to the world.

"The launch of the logo tomorrow is, perhaps, one of the two orthree highlights up to the Games," he said.

"I have great expectations for tomorrow night."

IOC marketing director Michael Payne said the unveiling of the logo is key to success of the Olympic Marketing Program.

"The emblem is the first element .... It's just the beginning,"said Payne.

"The official emblem is key to the marketing program, by which sponsors associate themselves with the Beijing Games," he added.

Beijing organizers plan to initiate their marketing campaign inSeptember.

Questions?Comments? Click here

Beijing to Unveil 2008 Olympic Emblem in August

Taiwan Ties Mar Japan's China Interests: News Analysis ( 36 Messages)

Shortage of Electric Power, an Ordeal for China's Economy ( 4 Messages)

Using "E-mail" Concerns Chinese Purification & National Dignity? ( 22 Messages)

US, China Co-operate to Fight Taiwan Referendum Plan ( 3 Messages)

60 Chinese Senior Officials to Be Trained in Harvard University ( 3 Messages)