China's IT Giant Aims to Raise International Profile

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Last updated at: (Beijing Time) Tuesday, June 24, 2003

China's IT Giant Aims to Raise International Profile

China's biggest computer manufacturer, Legend, has re-branded itself under the name Lenovo in a bid to raise its profile in the international market.

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China's biggest computer manufacturer, Legend, has re-branded itself under the name Lenovo in a bid to raise its profile in the international market.

Lenovo, which means innovation and creation, follows the concept of a company devoted to pioneer IT development.

Experts said the Lenovo brand marked a new milestone for the company in its drive for international recognition.

The original name of Legend had accomplished its historical mission in launching the company, while Lenovo would advance the company's ideals and image.

Liu Chuanzhi, founder of Legend Group Limited, said the core ofthe Legend brand rested with honesty and creditability, which would help the company with its international exposure.

Yang Yuanqing, president of Legend Group Limited, said an English brand that was accepted and favored by the public was key to breaking into the international market.

He believed the new brand would inject vitality into the company.

Since the beginning of 2001, Legend has adopted a business strategy focusing on high technology, service, and global marketing, and diversification of products and services.

By the end of 2002, Legend had become the premier brand name in China's IT sector.

Bai Huimin, vice-president of Legend (Lenovo), said the companyand its staff donated about 10 million yuan (about 1.21 million USdollars) to help fight severe acute respiratory syndrome (SARS) inChina.

Yang Yuanqing said Lenovo would develop a bright future.

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