HK Launches Massive Promotional Campaign in UK

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Last updated at: (Beijing Time) Tuesday, June 03, 2003

HK Launches Massive Promotional Campaign in UK

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Hong Kong officials launched on Tuesday a massive campaign across the United Kingdom (UK) to restore confidence among businesses and leisure travelers that the city is safe, a government release said.

The campaign is co-organized by officials in London who represent the Hong Kong Economic and Trade Office, the Hong Kong Tourism Board (HKTB), the Hong Kong Trade Development Council (HKTDC) and the Hong Kong Monetary Authority (HKMA) respectively.

Director General of the Hong Kong Economic and Trade Office in London Andrew Leung said: "The lifting of the WHO's travel advisory means the SARS problem is being satisfactorily contained.Hong Kong is a safe place to visit."

"We are now in the recovery phase," said Leung, "with Hong Kongreaching out to the rest of the world making certain they understand that our city is once again a safe place to visit and conduct business."

"We are determined to move forward with confidence," he said. "And our combined campaigns are designed to show clearly that confidence is well founded and that people in this country - businessmen and women and holiday makers alike - can visit Hong Kong in safety."

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