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Last updated at: (Beijing Time) Sunday, May 18, 2003

China's Service Industry gets Facelift in SARS Crisis

China's catering and tourist industries are taking the opportunity for renovation and improvement as business dives during the outbreak of severe acute respiratory syndrome (SARS).


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China's catering and tourist industries are taking the opportunity for renovation and improvement as business dives during the outbreak of severe acute respiratory syndrome (SARS).

As people avoid hotels, restaurants and other places in fear of catching the disease, many businesses are getting around to projects which they are unable to undertake in normal times.

Jinjiang Group, the largest hotel group of east China's Shanghai, still has much business to attend to.

"In view of the current situation, we have decided to bring forward renovation and employee training programs in some of our hotels," said an executive with the hotel management company.

Certain hotels will suspend business for renovation and training. Some, like the five-star New Jinjiang Hotel, will remainopen while receiving a face-lift.

"We'll greet the revival of the tourist industry with a brand-new image," said the executive.

In Tibetan-Qiang Autonomous Prefecture of Aba, a tourist area in southwest China's Sichuan Province, brisk construction has replaced the swarms of tourists.

"There are much fewer tourists now, but we have a precious opportunity to accelerate the upgrading of our accommodation facilities," said a planning official of the prefecture, home to the world-renowned Jiuzhaigou Natural Scenic Reserve and the Yellow Dragon Resort.

Jiuzhaigou was listed as a world heritage site by UNESCO in 1992. It joined the international protection network of "man and biosphere" in 1997. Yellow Dragon joined "man and biosphere" in 2000.

The official said tourist arrivals had increased at double-digit speed in recent years and pressure on transportation and accommodation facilities was enormous.

"But influenced by SARS, tourist arrivals in May, June and Julywill drop by one million compared with the same period last year,"the official predicted.

Projects under construction include tunnels, highways and an airport. Jiuzhaigou-Yellow Dragon airport would be ready for trialoperations by the end of September, according to the official.

"I'm confident our country will be able to triumph over SARS intime. I believe a tourism boom will come in the second half of this year and we are getting ready for it," said the official.


























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