Tsingtao Beer to be Produced in Taiwan

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Last updated at: (Beijing Time) Wednesday, September 04, 2002

Tsingtao Beer to be Produced in Taiwan

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A brewery capable of producing 100,000 tons of Tsingtao beer, one of China's most famous beer brands, will be built at Kaohsiung in Taiwan, under an agreement signed recently between the Tsingtao Brewery Company Ltd. and a Taiwanese firm.

Tsingtao beer made its debut in Taiwan last April. By the end of last month, 21,000 kilolitres of the beer had been sold in Taiwan, some 7.5 percent of total beer sales on the local market.

Analysts say Tsingtao beer enjoys great advantages over foreign and local brands in terms of reputation, flavor and price. But because the beer had been produced in Qingdao and then shipped to Taiwan, it had proved difficult to expand its market share in Taiwan.

"Now the climate is ripe to set up a Tsingtao brewery in Taiwan," said Jin Zhiguo, president of the Tsingtao Brewery Company Ltd.

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