Will China's EVD Meet the Same Technological Dilemma as SVCD?

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Last updated at: (Beijing Time) Tuesday, July 30, 2002

Will China's EVD Meet the Same Technological Dilemma as SVCD?

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The Dilemma of DVD has given birth to Enhanced Versatile Disc (EVD) technology. In the earlier days China put out a super VCD technology, which was adopted as an international standard but finally only got a small market.

Will EVD meet the same market predicament? Host of "Jingji Banxiaoshi", a half-hour economic program of the China Central Television (CCTV) interviewed Mr Xu Shuncheng, director of the Science and Technology Department of the Ministry of Information Industry (MII).

Host: in the EVD product, how on earth do we have in the core technologies that are of our own intellectual property rights?

Xu: we have patents for 22 technologies and 5 software, which can basically serve as base of EVD technology as a whole.

Host: under current conditions, when will it be accepted by the International Electrotechnical Commission as an international standard?

Xu, it should be this year or beginning of next year, or we should say within a year's time.

Host: if the EVD standard accepted, when will it be accepted by markets, the 6C (Hitachi, Panasonic, Mitsubishi, Times-Warner, Toshiba and JVC) DVD Patent Alliance and other alliances?

Xu: in a sense, the EVD will get itself accepted by the International Electrotechnical and markets at the same time. What is important is that we have a huge market in China, which can fully support the development of EVD industry. So I believe that with market acceptance it will naturally become an international standard.

Host: if EVD is widely accepted in domestic market, what will 6C do, in your opinion?

Xu: they would surely follow.

Host: that is to say, they pay us and enter Chinese market?

Xu: they want to earn money and enter markets, so they must produce according to our standards, which would surely involve our technological patents so they must pay.

Host: many enterprises joined hands to develop a certain technology and put out a standard together, do you think the mode will become a common practice in our industries?

Xu: I do think so. Most of our information enterprises are small and weak in face of fierce market competition, after the WTO they must join hands to compete with world giants. Joining together is to participate in market competition on a larger scale.

By PD Online Staff Member Li Heng

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