Beijing Holds Olympic Design Conference to Seek Best Image

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Last updated at: (Beijing Time) Wednesday, July 03, 2002

Beijing Holds Olympic Design Conference to Seek Best Image

Beijing Organising Committee of the 2008 Olympic Games (BOCOG) opened a two-day Olympic Design Conference here on Tuesday in a bid to find the most appropriate ways to impress the world visually.

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Beijing Organising Committee of the 2008 Olympic Games (BOCOG) opened a two-day Olympic Design Conference in Beijing on Tuesday in a bid to find the most appropriate ways to impress the world visually.

Beijing Mayor Liu Qi said in the opening address that through the magnificent and unique "Olympic look", Beijing will unfold the great charm of this global sporting event and the history of China.

Meanwhile, Beijing will also "promote the concept of 'New Beijing, Great Olympics', and demonstrate and elevate the image of Beijing and China in the world", added Liu, who is also BOCOG president.

Those invited to make speech at the conference including a string of Olympic design experts from Olympic host cities including Sydney, Atlanta, Athens, Turin and Lillehammer.

Some of them will be selected to join the panel of judges which will make choice on the design submissions.

Brad Copeland, IOC Look of the Games Advisor, said that they came here not to teach the Chinese designers how to do, but to inspire them by what other host cities have done.

"They should not only look inside but also look outside. Think both ways is really important for the Olympic design," said Copeland, who was also the Design Director of the 1996 Atlanta Olympics.

In his address to the conference, IOC Marketing Director Michael Payne said that to create a proper image and identity is really significant since the Games will bring together 10,000 of the world's greatest athletes and be watched by an audience of over 3.5 billion people.

"The images you create will have a vast influence on the world's perception of the quality of the Games and the images and presentation of the host country.

"That is why we are gathered here today, to begin the road in defining what that identity should be -- helping China to realize the full potential of the opportunity ahead," he said.

He Zhenliang, China's IOC executive member, said that as the host to the world's top sporting event, China faces the great task of representing its traditions, values and dreams to the world.

"We must create new visual symbols that celebrate the glory of our past -- and the promise of our future. We must create a Look that is unforgettable, because it is the image, which the world sees, that it will most remember," he said.

China Embraces 2008 Olympics

Chinese Olympic Committee (COC) has expressed its wishes that they will closely work together with the Olympic family and build on experiences of the previous host cities to ensure a successful games in 2008.

Beijing plans to spend 3.4 billion US dollars on sport venues and other related facilities for the 2008 summer Olympic Games.

Keeping to its commitment to staging a best ever Olympics, Beijing organisers has come up with a comprehensive and systematic plan to guide the preparation work for the 2008 Games.

Features: China Embraces 2008 Olympics

Officail Website: New Beijing Great Olympics

Three Phases in Preparation for the 2008 Olympics

The Beijing Organizing Committee for the Games of the 29th Olympiad (BOCOG) has planned three stages in their preparatory work for the 2008 Summer Olympics.

During the first phase, organizers will also get prepared for building Olympic venues and facilities, improve environment and urban infrastructure and start the operation of Olympic marketing.

From July 2003 to June 2006 is the Development Phase, a period for construction. By the end of June 2006, construction of all the Olympic venues and other related facilities should have been completed.

The last one is Pre-Games Operation Phase, which begins in July 2006 and ends right ahead of the opening ceremony. All venues should be tested to ensure that they meet the Olympic Games' standards.

Sources from Official Website New Beijing Great Olympics

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