Legend to Tap Mobile Phone Market

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Last updated at: (Beijing Time) Thursday, June 27, 2002

Legend to Tap Mobile Phone Market

Legend Group Ltd, China's biggest computer vendor, launched its handset products Wednesday in Beijing and vowed to establish its position in the mobile telecom market in five years.

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Legend Group Ltd, China's biggest computer vendor, launched its handset products Wednesday in Beijing and vowed to establish its position in the mobile telecom market in five years.

"I hope we can create the same success in the handset market as we did in the personal computer market," Thursday's China Daily quoted Yang Yuanqing, president and chief executive officer of Legend, China's No. 1 computer maker since 1999.

Yang made the remarks after his Xiamen-based mobile phone subsidiary Legend XOCECO Mobile Communication Company released four models of handsets with Legend brand.

The lead model -- Legend G808 -- features the 2.5 generation mobile communication system general packet radio service (GPRS), dual screens and ring downloads and will be priced at 3,580 yuan (430 US dollars), China Daily reported.

"We will target the middle level of customers, and the prices of all our products will be between 2,000 yuan to 3,000 yuan," the paper quoted Dai Yitong, executive vice-president of Legend XOCECOMobile Communication Company, a joint venture between Legend and Xiamen Overseas Chinese Electronic Co Ltd.

Legend was also considering producing code division multiple access (CDMA) handsets to support China's second largest mobile telecom carrier, China Unicom, whose development has been troubled by a shortage of mobile phones, company president Liu Zhijun was quoted as saying.

Liu denied any knowledge of a Hong Kong report on Monday that Legend would import 300,000 handsets from ROK maker Sewon Telecom with 45 million U.S. dollars.

Legend's Xiamen factory has a capacity to produce 1 million phones a year and can handle the present market demand, Liu was quoted as saying.

According to statistics from the CCID Consulting Co. Ltd. Under the Ministry of Information Industry, 16 million handsets were sold in China in the first four months of 2002. Motorola led with 26.7 percent market share.

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