He Zhenliang Suggests Standards for Appropriate New Olympic Logo

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Last updated at: (Beijing Time) Friday, April 05, 2002

He Zhenliang Suggests Standards for Appropriate New Olympic Logo

The Beijing Olympic logo should be of innovation, artistic value and full of national characteristics,IOC member He Zhenliang suggested at the "Beijing Olympic Look" seminar.

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The Beijing Olympic logo should be of innovation, artistic value and full of national characteristics,IOC member He Zhenliang suggested at the "Beijing Olympic Look" seminar.

The two-day seminar, sponsored by the Beijing Organizing Committee for the XXIX Olympiad (BOCOG) opened here on Friday in a bid to search for the best Olympic look of the city.

The all-important look of the 2008 Beijing Olympics will gradually take shape in the following six years with the seminar as the first step.

One of the priorities of the meeting is to find a new logo to replace the old one, which launched for the bidding campaign for the 2008 Olympics.

He Zhenliang, talked about his standards for an outstanding logo. "Innovation is extremely important," he said, taking the bidding logo as an example.

"In the bid for the Olympics, candidate logos featuring the dragon, the Heaven Temple and the Great Wall piled up in our office," he recalled, "but we were dissatisfied with them all, which fell into a cliche."

"A design, which arrived in the last minute, however, attracted our eyes," He said, referring to the logo still in use, which is a traditional Chinese knot shaped into a human figure playing shadow boxing in the five colors of the Olympic rings.

"The designer's idea jumped out of the conventional pattern and won the bidding committees' consent," He said, smiling at Chen Youjiang, the bidding logo designer present at the seminar.

"And the innovation should be based on Chinese culture, history and society," He added. In a candid manner, he told his disagreement with some emblems which were designed in transfigured numbers.

"Numbers reflect no history nor culture," He said, "They are not pleasing to the eye either. Having artistic value is another important element for making a good logo."

He, as the Chinese member of the International Olympic Committee, has anchored in Beijing's bidding for the Olympics.

His lifelong dream of bringing Olympics to the world most populous country was fulfilled when Beijing was awarded the 2008 Olympic Games on July 13, 2001.

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