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Last updated at: (Beijing Time) Saturday, March 09, 2002

China Continues to Top Asia-Pacific Ad Market

China once again topped the Asia- Pacific advertising market with 11.2 billion U.S. dollars spent in 2001, 16 percent above the previous year, a recent survey by ACNielsen Media International shows.


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China once again topped the Asia- Pacific advertising market with 11.2 billion U.S. dollars spent in 2001, 16 percent above the previous year, a recent survey by ACNielsen Media International shows.

The survey, which looked at last year's global advertising revenue and expenditure, found China's television stations, newspapers and magazines spent, respectively, 8.1 billion U.S. dollars, 2.9 billion U.S. dollars and 200 million U.S. dollars on advertising, an increase of 17 percent, 13 percent and 21 percent from the previous year.

The survey shows medicines, tonics and vitamins, residential estate, shampoos, liquor, telecommunication facilities and services, skincare products, mobile phones and accessories and professional services were among the top ten items that appeared most frequently in commercials.

Domestic brands played a leading role last year in boosting the domestic advertising industry, and all the top ten advertisers were domestic manufacturers, eight of which were pharmaceutical companies, says the survey.

For the first time, Chinese mainland's medicines and healthcare products were among the top ten most advertised commodities in Hong Kong as well, the survey shows.

ACNielsen's analysts have attributed China's booming advertising market to robust domestic demand and the positive economic outlook brought about by Beijing's successful bid for the 2008 Olympic Games and the country's accession to the World Trade Organization.

The analysts expressed confidence in China's advertising industry this year, as foreign companies and products, drawn to the China market by the country's WTO entry, will bring more advertising revenue.

The survey found that the Hong Kong Special Administrative Region's advertising industry posted a 7-percent growth last year, but the situation was less optimistic in other Asia-Pacific markets.

Thailand experienced a less than 4-percent growth rate in ad spending, while Australia reported a decline and the Republic of Korea registered a minor negative growth rate.

Earlier an ACNielsen survey showed that China spent 80 billion yuan (9.64 billion U.S. dollars) on ads in 2000, rising 36 percent than that of 1999.





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