BMW Experiences Sharp Increase in Sales in China

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Last updated at: (Beijing Time) Thursday, February 28, 2002

BMW Experiences Sharp Increase in Sales in China

BMW in 2001 experienced a sharp increase and had almost double its sales in the Chinese mainland, the quantity of vehicles sold reaching 5,740. China has been the second largest market in Asia for BMW. It's said in the coming ten years the growth of the global car market will be mainly in Asia and BMW is going to produce twenty kinds of newly-designed cars and three series of engines.

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A sharp increase in sales

Bayerische Motor en Werhe AG (BMW) in 2001 experienced a sharp increase and had almost double its sales in the Chinese mainland, the quantity of vehicles sold reaching 5,740. China has been the second largest market in Asia for BMW.

People in charge of sales and marketing within BMW Group revealed that their Group put 61,500 new vehicles on market in Asia in 2001, up 6 percent over the same period of the year before last. For the rate of market occupation, BMW dominated one fifth market share of superior quality cars.

Actively enlarging Asian market

BMW is fully confident of Asian economic performance in the future in spite of a recent slump. It indicates in the coming ten years the growth of the global car market will be mainly in Asia and BMW is going to produce twenty kinds of newly-designed cars and three series of engines.

BMW will attach great importance to the business in China. It is said that it is currently enlarging its sale and service networks and has established two exhibition halls respectively in the prime areas in Beijing and Shanghai.

BMW's Achievements in Fiscal 2000

BMW Group products are in greater demand worldwide than ever before. Fiscal 2000 was a year of records, with deliveries, sales, and profits reaching a new all-time high. This is the result of its brand strength, its product substance, and its decision to reorient the BMW Group along new strategic lines.

Pursuing a logical and consistent premium brand strategy, the BMW Group is moving into the future with a clear focus. In this process BMW is concentrating on those segments of the world automobile market which match the character of its respective brands and show an above-average growth potential.

by PD Online Staff Yang Ruoqian

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