UK Sandwich Shop Chain Chooses HK for Launch Into Asia Pacific Market

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Last updated at: (Beijing Time) Wednesday, February 20, 2002

UK Sandwich Shop Chain Chooses HK for Launch Into Asia Pacific Market

A leading sandwich shop chain in the United Kingdom opened on Tuesday its first branch in the Asia Pacific in Central, Hong Kong's business center.

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A leading sandwich shop chain in the United Kingdom opened on Tuesday its first branch in the Asia Pacific in Central, Hong Kong's business center.

Speaking at the opening ceremony, Pret A Manger's chairman and chief executive Andrew Rolfe said, "We selected Hong Kong because not only it is Asia's leading city and financial center, but also it embodies what Pret A Manger is all about."

"This city embraces the same ideals such as a passion for food,good customer service, quality and speed that our other success cities, London and New York, embrace," he added.

Pret A Manger has branched out from the UK to the United States,and is now expanding its horizons to the Asia Pacific.

Rolfe said: "Hong Kong is our second overseas market. We aim toopen five more shops here within this year."

"We also want to use Hong Kong as a launching pad into the AsiaPacific market," he added.

The Director-General of Investment Promotion at Invest Hong Kong Mike Rowse was invited as the guest of honor at the opening ceremony.

There were 9,405 restaurants in Hong Kong as at the end of 2001.For the first three quarters of 2001, the value of total restaurant receipts amounted to 42.4 billion HK dollars (5.44 billion U.S. dollars).

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