KFC Outlets Spread in NW China, Number of Branches up to 600

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Last updated at: (Beijing Time) Wednesday, February 06, 2002

KFC Outlets Spread in NW China, Number of Branches up to 600

Another branch of the America-based Kentucky Fried Chicken (KFC) opened for business Monday in northwest China's Gansu Province, bringing the number of KFC branches in China to 600, says the Beijing Youth Daily on Tuesday.
Some 120 more new KFC branches will open this year in China and Pizza Hut will open at least 25 new branches

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120 New KFC Branches to Come

According to David Novak, president and chief executive officer of the Tricon Global Restaurants Incorporation (TGRI) who owns a number of world famous fast-food stores like KFC, Pizza Hut and Taco Bell, some 120 more new KFC branches will open this year in China and Pizza Hut will open at least 25 new branches.

"With the implementation of China's West Development Strategy, northwest China will become one of the fastest developing regions in China," David Novak said to the paper.

He believes that drawn by large profits, more foreign-invested companies will move there.

During the past four months, 100 KFC branches have been launched in China with their enlarged business area totaling 35,000 square meters.

China Becomes Second Largest Fast Food Market

In 2001, sales made by both KFC and the Pizza Hut in China stood around 5.4 billion yuan (about US$651 million).

As China is has become the second largest fast food market after the United States, Novak says that the TGRI has planned to beef up its annual investment in China by 25 percent.

If everything goes smoothly, the first Taco Bell branch specializing in Mexican food will be launched in Shanghai, says the paper.

KFC Chain Stores Grow to 500 in China

Tricon Global Restaurants Inc., a U.S.-based fast food giant, said it has opened more than five hundred KFC chain stores in China by October 2001.

Over 99 percent of KFC stores in China make a handsome profit and Tricon will make continued efforts to tap China's market potential, according to J. Samuel Su, president of Tricon in China.

KFC Reaps 2 Billion Yuan Annually from Chinese Mainland

Kentucky Fried Chicken (KFC), a U.S.-based fast food giant, earned at least two billion yuan (about US$250 million) from the Chinese mainland per year since the end of 1999, according to the State Statistical Bureau.

About KFC

Kentucky Fried Chicken (KFC), a U.S.-based fast food giant, earned at least two billion yuan (about US$250 million) from the Chinese mainland per year since the end of 1999, according to the State Statistical Bureau.

KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specializing in Original Recipe Extra Crispy, and Colonel's Crispy Strips chicken with home-style sides and five new freshly made sandwiches. (Click Here for More Information)

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