2001 China's Most Valuable Brand Ranks Released

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Last updated at: (Beijing Time) Tuesday, December 18, 2001

2001 China's Most Valuable Brand Ranks Released

The evaluation study on China's most valuable brand recently released its 7th annual report on the rankings in 2001. Hongtashan (a cigarette brand) came at the top with 46 billion yuan of brand value, named China's most valuable brand for the 7th consecutive year. The followers are Haier (a household appliances brand), 43.6 billion yuan, Changhong, 26.1 billion yuan, Wuliangye liquor, 15.667 billion yuan, and TCL, 14.469 billion yuan.

Chinese Brands on the Rise

Hongtashan (a cigarette brand) came at the top with 46 billion yuan of brand value, named China's most valuable brand for the 7th consecutive year. The followers are Haier (a household appliances brand), 43.6 billion yuan, Changhong, 26.1 billion yuan, Wuliangye liquor, 15.667 billion yuan, and TCL, 14.469 billion yuan.

The annually average sales of the most valuable brand in 2000 reached 11.327 billion yuan, up 39.7 percent over the previous year. The value of brand raised by 15.1 percent on the average.

Chinese Enterprises Enter Brand Competition Era

Latest study shows that China's most valuable brand has finished a transition from product brand era to company brand era.

The report said that the emergence of large-scale brands marks the shaping of company brand. The average sales of the 12 brands that kept among top 20 from 1995 to nowadays were 4.611 billion yuan in 1994. In 2000, the figure hit 17.05 billion yuan, witnessing an average growth of 45 percent annually.

As for the brands applied for evaluation each year, only two of them had revenues exceeded 10 billion yuan in 1994, the rest simply reported less than 5 billion yuan. In the year 2000, seven of them exceeded 10 billion yuan, 13 surpassed 5 billion yuan. Hongtashan, Haier and FAW (First Automobile Works) reported about 40 billion yuan in revenue.

Chinese Brand to Challenge World's Top 500 in 3-5 Years

Most of the Chinese enterprises are small in scale, weak in strengthen, yet considerable in internal consumption. These are the problems that hindering their further development after China's entry into the WTO.

The last enterprise of world's top 500 in 2000 reported sales of US$10.306 billion. However, the sales of Hongtashan, Haier and FAW, the most valuable brand companies among the ranking, amounted to no more than 5 billion yuan. Counted on the growth rate of 20 to 30 percent annually, Chinese brand need at least three to four years to challenge the world's top 500 on the global stage.

About Hongtashan

"Hongtashan" cigarette is A grade flue-cured type of cigarette. It gets the name for the location of the factory, which located on Hongtashan Hill in Yuxi City. The product has kept a good reputation since it established the brand in 1959. The product sells all over China and some even exported.

The cigarette is produced with the top quality tobacco leaf purified naturally and the natural essence on the modern production line. The quality of the product is stable with good appearance, fragrance, and taste. The filaments are bright orange or golden; the fragrance is pure and long lasting; and it is easy for smoking. Speculations of packs: 84mm 20 pieces in paper or hard packs; 94mm 20 pieces in paper or hard packs, etc. The cigarette is beautifully shaped and is easy for smoking. The packing is delicately and anti-moisture designed.

By PD Online staff member Du Minghua

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