Chinese Software Distributors Launch Anti-Piracy Campaign

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Last updated at: (Beijing Time) Wednesday, December 05, 2001

Chinese Software Distributors Launch Anti-Piracy Campaign

Chinese software distributor Beijing Federal Software Co, Ltd. recently joined hands with other firm to promote software at five to 20 yuan to rid illegal copies and get back market shares. The campaign, starting from December 1, aims to sell 5,000 categories of software worth some one billion yuan in one year. Distributors believes that customers will be attracted to their products that are almost as cheap as pirated ones but with copyrights.

Li Ruxiong, president of Beijing Federal Software Co, Ltd. said that his company had joined hands with three other firms to promote software at five to 20 yuan so as to rid illegal copies and get back market shares from illegal dealers selling low-priced products.

The campaign, starting from December 1, aims to sell 5,000 categories of software worth some one billion yuan in one year.

Li is confident that customers will be attracted to their products that are almost as cheap as pirated ones but with copyrights.

Beijing Zhengpu Technological Development Co has accomplished sales of more than 790,000 copies in less than three months since it launched a low price movement in August.

However, Kevin Hou, deputy general manager of Microsoft China, pointed out that low prices could lead to a decrease in the development capability of Chinese software makers and be harmful to the industry in the long run.

About Beijing Federal Software Co., Ltd.

The Beijing Federal Software Co., Ltd. is considered to be China's pre-eminent software circulation company and is known for its long-term involvement in the development of China's Internet and e-commerce industry. Formerly known as the Beijing Federal Software Industry Development Company founded in January 1994, Federal Software is the first domestic enterprise dealing in genuine software products and related services.

After several years in the industry, it is the largest company in its field in China and has earned a reputation as the primary circulation channel for software. In 1999, Federal Software expanded its business scope to include the Internet, computer education and computer technology services, while consolidating its original business. The Beijing Federal Software Co., Ltd. is aiming to be the largest enterprise in China dealing in information product circulation and information technology services.

E-Commerce Website of Federal Software: http://www.federal.com.cn

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