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Last updated at: (Beijing Time) Thursday, November 29, 2001

Annual Ad Revenue Totals 71 Billion Yuan

China's booming advertisement industry posted RMB71.2 billion yuan (US$8.5 billion dollars) in revenue by last year with about 640,000 employees working for 70,000 ad companies and agencies, official statistics revealed.

Professional ad agencies have mushroomed during the past several years owing to improved awareness of advertising power and rapid economic growth.


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  • 71.2 billion yuan in revenue, 640,000 employees


    • China's booming advertisement industry posted RMB71.2 billion yuan (US$8.5 billion dollars) in revenue by last year with about 640,000 employees working for 70,000 ad companies and agencies, official statistics revealed.

  • Increased 39.7 percent in 1999 and 2000


    • According to figures released by the General Administration of Industry and Commerce, advertisement revenue in China increased by an average 39.7 percent in 1999 and 2000.

  • Improved awareness of advertising power and rapid economic growth


    • Han Xinmin, deputy director of the administration, said professional ad agencies have mushroomed during the past several years owing to improved awareness of advertising power and rapid economic growth.

  • 40,000 professional ad companies registered


    • By the end of last year, the administration had registered 40,000 professional ad companies, which reported 31.7 billion yuan (3.8 billion U.S. dollars) in total revenue, or 44.5 percent of the country's total.



    Under direction of the reform and opening policy, the Chinese advertisement industry, after twenty years of development, has grown into a new industry of considerable scale and service capacity and it is playing an important role in Chinese economic construction. China will deepen its reform and opening to the outside in the new century and its economy will step on overall, continuous and healthy development. Meanwhile, China has already had one step in the door of WTO, it is developing toward a market economy in all aspects. Under the background, the Chinese advertisement industry will see greater development and at the same time face up fiercer competition. More

    Advertisements Law of the People's Republic of China

    This law is formulated to regulate advertising activities, to promote the sound development of the advertising sector, to protect the lawful rights and interests of consumers, to maintain the social and economic order, and to let advertisements play an active role in socialist market economy. In detail



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