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Last updated at: (Beijing Time) Wednesday, November 28, 2001

Chinese Farmers' Trademark Awareness Raised

Zhang Zhifa, 48, a farmer in east China's Jiangsu Province, has just completed the trademark registration of the dry vegetable produces, to avoid any dispute concerning the ownership of the plant.


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  • Farmer Rushes to Register Trademarks for Farm Products
    • Zhang Zhifa, 48, a farmer in east China's Jiangsu Province, has just completed the trademark registration of the dry vegetable produces, to avoid any dispute concerning the ownership of the plant.

    "My business could be in trouble without my own trademark in the market," he said.

    His dry potherb currently sells well in Nanjing, capital of the province, and other neighboring cities. However, the farsighted Zhang understands the domestic market for farm produce will be challenged by stiffer competition and regulated international rules after China's accession to the World Trade Organization (WTO).

    Zhang is one of the farsighted peasants who have recently rushed to officially trademark their products. More than 20 farm products including tea, rice, eggs, vegetables and fruits have been registered over the last month in Nanjing. This equals the figure from the whole of last year, sources with the Nanjing Trademark Bureau say.

  • Changing Market Make Farmers Realize Importance of Trademark
    • Most farmers in China have grown up in the simple tradition that they sell what they plant and no brands are necessary. They used to believe the old saying that quality wine will be recognized even if placed in secluded lanes.

    However, the changing market has made farmers realize the importance of the reputation and credibility of a product.

    Associate Professor Wang Ning from elite Nanjing University believes the action will help to protect quality goods while maintaining the level of sales.

    Dingshan Town, in a suburb of Nanjing, has been famous for fresh and organic vegetable seedlings. It has recently been chosen by a Japanese company to export 2,500 kilograms of these seedlings daily. Eight farm products in the town now have registered trademarks.







    Trademark Law of the People's Republic of China



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