Tourism, rising awareness save folk arts (4)

"Traditional craftsmanship has to be updated by modern techniques", said Liu Daoguang, a professor from Southeast University. He added that quality control must be introduced in the work process to maintain the cultural value of folk artworks.

"Talent training and brand building are also crucial for helping promote folk arts and the handicraft industry to domestic and international markets," said Hou Huizhe of China Arts and Crafts Association.

In 2012, total revenue from the industry nationwide reached 631.7 billion yuan, while the total export value surpassed $44.5 billion, according to statistics from the General Administration of Customs.

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