LONDON, Apr. 20 (People's Daily Online)—— A new smart phone app which adds a Shakespearean touch to your text messaging, has been launched today to celebrate the 400th anniversary of the Bard’s death and as part of a tourism drive for the capital, called ‘Fans of London’.

Working with VisitLondon.com, the official visitor guide for the capital, ShakeSpeak has been developed by software company SwiftKey. By analysing the Complete Works of Shakespeare they developed an app that helps turn your text messages into Shakespearean prose by predicting the playwright’s best known phrases.

The app, which is available to download free of charge, allows you to simply type the first word or two of a famous Shakespearean quote and the technology will do the rest.

Commenting on the development of ShakeSpeak, SwiftKey's Head of Partnerships Sarah Rowley said: “We are delighted to be combining the Bard’s works with our smartphone keyboard technology for the first time. SwiftKey learns from your writing style, so who better to have as your guide than one of the world's greatest wordsmiths? Shakespeare brought language to the masses in innovative and exciting ways - and now people can experience his unique and timeless use of language on their smartphone keyboard.”

The launch of the ShakeSpeak app is part of the Fans of London tourism campaign from VisitLondon.com, which is supported by the GREAT Britain Campaign, British Airways and Hilton. Fans of London celebrates the blockbuster events taking place across the capital this year, including the 400th anniversary of Shakespeare’s legacy, and the first ever exhibition on the Rolling Stones, EXHIBITIONISM. (Bai Tianxing)