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English>>People's Daily Online Exclusives

Global brands use ‘Double 11’ day to access Chinese market

(People's Daily Online)    17:07, November 11, 2015
Global brands use ‘Double 11’ day to access Chinese market
An employee walks past a advertisement for the Tmall 11.11 online shopping festival in Alibaba Group,Hangzhou city, East China's Zhejiang province, Nov 6, 2015. [Photo/China Daily]

The  "Double 11" online shopping spree in China has been the most “globalized” ever this year with the UK’s Sainsbury’s, Germany’s METRO, and Macy’s from the U.S. all opening their stores on Chinese e-commerce platforms. South Korea made the slogan “never miss a 23 trillion won [12.6 billion yuan] Chinese overseas shopping market”; it’s expected Russian online buying volumes will be twenty times the usual level. 

Turkish biscuit maker Karsa took part in the Singles' Day shopping event for the second time this year. It sold 200,000 cakes in the 2014 “Double 11”. Karsa’s head responsible for sales in China said that the company is aiming for 50 percent more sales this year than last.

Nov. 11, konwn as "Singles Day" or the Anti-Valentine’s Day in China, has became a online shopping holiday.

Many retailers take “Double 11” as a unique opportunity to access Chinese market. Alibaba founder Jack Ma plans to introduce 5,000 brands from Europe, the United States, Japan and South Korea on its Tmall platform for the shopping festival this year. Alibaba will also promote Chinese products to buyers in 64 countries and regions as well as work with offline retailers including Intime Department Stores and Suning Appliances.

Globalization is the main feature of this year's Single's Day shopping spree. Over 5,000 top overseas brands from 25 countries and regions, such as the US, Europe and Japan, took part in the shopping bonanza, serving customers in more than 200 countries and regions.

The global online shopping carnival involves more than 40,000 merchants, covering over 30,000 brands and six million kinds of goods. 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Zhang Yuan,Bianji)

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