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English>>China Society

Revised advertising law coming soon

(Shanghai Daily)    14:54, August 19, 2015

Chidren aged under 10 will from next month be prohibited from endorsing products for money.

Under a revised advertising law, companies that use children in such roles face a fine of up to 1 million yuan (US$156,000) and could have their business license revoked.

The rule change might affect people like Taiwan actor Jimmy Lin and model Zhang Liang, whose children appeared on the reality show “Where Are We Going, Dad?”

Also under the new law, celebrities will not be allowed to advertise products related to health care or personal well-being.

Officials from the Shanghai Industrial and Commercial Administrative Bureau yesterday visited the Nanjing Road pedestrian area to show they are on the look out for breaches of the new law.

At Huamei Pharmacy, an official saw a poster in which actor Chen Baoguo was advertising a medicinal liquor. Such materials will be illegal in less than two weeks’ time.

Another official saw a poster at the Shanghai No. 1 Pharmacy featuring actor Sun Chun. It did not break the law, but will when the revisions take effect next month.

Another official saw a poster at the Mini Peace clothing store showing Tiantian, the son of Zhang Liang, wearing the brand’s clothes. Such ads will soon be outlawed.

The bureau said it found 560 “soon-to-be-illegal” advertisements on the Internet.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Ma Xiaochun,Bianji)

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