A man published an apology to his girlfriend in a prominent newspaper in order to win her heart back on their anniversary, reported cnr.cn on Thursday.

The man paid for a four-page ad in the April 2 issue of the Beijing Youth Daily, one of Beijing's premier newspapers. On one page, a photo of the man and his girlfriend appears, and on another page is a letter of apology written in English. The apology letter reads:

Dear Xuan, it's an ordinary day but meaningful to us somehow. I am sorry I have been hurting you so much which gets back to myself finally.

I just want you to know that how important you have been and how sorry I am still feeling to you. Your love can do so many others can't, very special and unique.

Scott Xu

On the next two pages of the newspaper are printed just a few words to his beloved:

I leave this page empty,

because I suddenly don't know how to write anymore.

According to the man's publicity agent, the open apology cost him between 500,000 and 600,000 yuan (about $80,000 – 96,000). The man wanted to win his girlfriend back after a recent argument in as high-profile a way as possible on their three-month anniversary.