London, Jan. 26 (People's Daily Online) —— An innovative concept of art exhibition opens to the public in London for the first time between the 24th-26th January. It offers independent artists to exhibit their artworks in the intimate dimension of luxury hotel rooms at Meliá White House Hotel. In addition, ARTROOMS2015 will feature five independent galleries to promoting independent artists.

According to its organisers - Le Dame Art Gallery and Triumph UK – the new art fair has been conceived around the importance of the visitor’s experience. The unique setting of a room becomes a pioneering way to access art, shortening the distance between artists, curators and visitors. The fair will also include other projects, such as a special section dedicated to South East Asian Arts, and an exceptional programme of events and talks, private tours and networking events that will enrich the overall experience. 

In order to assure an impeccable first edition of the fair, the artworks on show are being carefully selected by a Committee and an Arts Advisory Board. Among its members there are Roberta Cremoncini, Director at the Estorick Collection of Modern Italian Art, Greta Scacchi, actress and art dealer, Ian Rosenfeld, Curator and Director at Rosenfeld Porcini Gallery and Arturo Galansino, Exhibition Curator at the Royal Academy of Art.