A recent overseas survey on luxury consumption shows that people who often buy luxury goods are not the ones like the glamorous women and single men in the U.S. drama "Sex and the City". The survey is based on sample of 30,000 luxury consumers whose average annual spending on luxury goods is more than 30,000 US dollars, with every single transaction over 1,200 US dollars .

"Rich single men are more attracted to luxury consumption, because consumables can satisfy their neeeds to some extent," said a senior professional in business field. The survey conducted in China may focus more on the consumers’ "single" status. In addition to single men, China's single women are also keen consumers of luxury goods.

A report from Epsilon and Luxury Institute shows that most luxury consumers are not housewives from Beverly Hills, but wealthy men from Asia and the Middle East who are aged from 25 to 44, often single, with no children.

According to the report, more than 60 percent of "real tuhao" are wealthy single men. Some luxury brands often choose wealthy 45-year-old housewives as target customers; however, they have lost more than 50 percent customers each year.

Wealthy men who are married tend to be more rational in their consumption of luxuries compared with rich bachelors. Single men seem to believe that status symbols and luxury consumption make them more attractive to women.

Wealthy single women are also big consumers of luxury goods.

One womanwho was interviewed earns more than 20,000 yuan per month. She spends almost all her money on luxury goods. "I don't think women need to save money - I buy whatever I like," she said. Nowadays there are more and more women who are still unmarried in their thirties. "Buying luxury items is a way to find happiness," said the interviewee. She and her female friends all use this as a means to "comfort" themselves.

This article was edited and translated from 奢侈品调查：单身男性富豪成奢侈品最强购买力, source: Yangcheng Evening News.