URUMQI, June 10 -- A local news portal in northwest China's Xinjiang Uygur Autonomous Region said Tuesday it will stream all 2014 World Cup matches in the Uygur language, the mother tongue of more than 10 million Uygur residents.

The Brazil World Cup will kick off on June 13 and conclude on July 13.

This is the first time for the portal, ts.cn, to team up with the website of China Central Television, China's state broadcaster, to provide live streaming of World Cup matches in the Uygur language, the news portal said in a statement.

The move came after the Uygur-language version of the news portal received good feedback on its World Cup-themed video programming earlier in the year.

In January, the website started offering 100 World Cup soccer-themed video episodes, with each getting about 146,000 clicks on average.

The website added that it will also feature highlight videos, pictures and news reports on the world's most widely viewed sporting event in the Uygur language.