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Gallup Survey:
Chinese Intend to Buy More The Gallup Organization announced in Shanghai September 28 at a press conference that a sample survey made in 10 Chinese cities indicates that 30 percent of the respondents intend to buy color televisions in the next two years. Richard W.Burkholder Jr, director of Worldwide Operations Survey Research of the Gallup Organization, said here today at the ongoing '99 Fortune Global Forum that another 22 percent said they intend to buy life insurance. He said the sample survey, made among nearly 4,000 randomly selected respondents in the cities of Beijing, Shanghai, Guangzhou, Chongqing, Tianjin, Shenyang, Wuhan, Nanjing, Chengdu and Xi'an, indicates that 22 percent also expect to buy washing machines, and another 21 percent plan to buy refrigerators during the next two years. The survey also indicates that 16 percent will buy property insurance and 10 percent hope to purchase computers. In addition, 10 percent of respondents are ready to buy mobile phones in the next two years. The survey shows that many people are familiar with such famous international brands as Coca-Cola, Santana, Head and Shoulders, Panasonic, and Pepsi-Cola. He said that though 96 percent of Chinese urban households already have color TVs, the television market still has great potential, as China has the world's largest population and has had steady growth during the past decade. (Xinhua) |
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