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China's rise boosts Chinese brands worldwide: ZTE's VP

(Xinhua)    15:33, March 18, 2015

HANOVER, Germany, March 17  -- China's rise has helped promote Chinese brands in the overseas market, a senior executive of Chinese telecom giant ZTE has said.

The ZTE joined this year's CeBIT here to showcase solutions such as wireless charging, train-to-ground wireless communication, smart city and interactive classroom-oriented multimedia solution and so on.

In an interview with Xinhua at CeBIT, ZTE Vice President Xu Ming described a three-point formula that has contributed to ZTE's success, including win-win cooperation, innovation and products with high values, and service localization.

In particular, he said, it is China's rise that has boosted the "going-out" strategy of Chinese companies in the overseas market, as Chinese brandnames are inseparable from China's international image.

Chinese companies, which used to be seen as novices in Europe, have gradually been recognized and accepted at the European market along with their products, said Xu.

For the small and medium-sized Chinese companies that want to expand overseas, Xu suggested that instead of blindly pursuing localization,choosing an appropriate marketing pattern is very important besides cooperation and innovation

Along with Huawei, Alibaba, Haier and other top Chinese brands, the ZTE is among some 760 Chinese exhibitors at CeBIT 2015 on March 16-20.

As the event's partner country, China's strong presence has attracted huge attention.

CeBit is the world's top trade fair for information and communication technologies.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Ma Xiaochun,Yao Chun)

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