China’s retail giant Suning opens 1st overseas R&D center in Silicon Valley

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China’s retail giant Suning announces the opening of its first overseas R&D center in Silicon Valley on November 19, 2013. (People’s Daily Online/ Han Shasha)

San Francisco, Nov.19, (People’s Daily Online) --Suning, one of China's biggest retailers, announced the opening of its first overseas R&D center in Silicon Valley on November 19, 2013.

The traditional appliance retailer is not only remaking itself an Internet company, but also stepping out for its international strategy. Backed by an initial investment of 5 million U.S. dollars, Suning’s Silicon Valley R&D center will serve the company’s U.S. hub for science and technology.

Zhang Jindong, chairman of Suning, said at the opening ceremony of the new facility that the center will advance Suning’s offline-to-online (O2O) business model and bolster its back-office capabilities, which include big data, smart research, high-performance computing and internet banking.

Zhang said that the Suning Silicon Valley R&D center is the first overseas facility, and Suning is planning to open others in Seattle and New York. Zhang explains, “The center in Silicon Valley puts Suning in the heart of technological innovation and worldwide talents, which will help Suning attract and foster talents, promote China-US business exchanges via collaborative research, business cooperation, investment, enterprise merger and acquisition.”

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