After arrival at Marlborough where the headquarter of Weetabix North America is located on February 26, the delegation led by Mr. Lv Yongjie, Party Secretary and Chairman of Bright Food Group, listened to the report made by Weetabix North America CEO Stephen on Weetabix’s three-year strategic planning in North America area and visited Weetabix’s factory in Clinton of USA as accompanied by the management team of Weetabix.

After the on-site tour, Chairman Lv commented that he was glad to see the Clinton-based factory, a time-honored establishment with 150 years long history, had achieved certain breakthroughs in product R&D and ever-rising operation indexes thanks to the dogged efforts of the management team. He believed that as guided by clear-cut strategy and objectives, Weetabix would achieve more prominent results in the coming years.

At last, the management team of Weetabix expressed its confidence in fulfilling various strategic missions and bringing the maximum value to shareholders in spite of challenges confronted like hyper market competition. (Reported by Wang Lili and photographed by Zhang Lin)