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Fusion Communication Global Contest assessment committee established in Beijing

(People's Daily Online)    17:58, October 25, 2019

Photo provided by Global Times Research Center

The establishment ceremony of the 2019 Fusion Communication Global Contest expert committee was held at the headquarters of People’s Daily in Beijing October 23, 2019.

Key leaders and experts from People's Daily, the National Radio and Television Administration, scientific research institutions, and data technology companies attended the meeting and discussed the possibility and feasibility of "screen fusion communication".

Today, China has entered an era when different kinds of screens can be found everywhere. Mobile phones, computers, smart TVs, outdoor electronic boards are delivering all kinds of texts, pictures, and video and audio information all the time. "Screen fusion" has gradually become a representative form of "fusion media development". With the arrival of the 5G network, it will also become the most cutting-edge media communication form.

However, most data analysis of viewer ratings is still "single-screen” focused, using outdated methods that fail to accurately and effectively evaluate the social and economic benefits of the works.

The Fusion Communication Global Contest will select literary and artistic works, production institutions, platforms, and artists that serve as role models of the new era during cross-screen communication. The selection will use a combination of global audience data, audience opinion measurement, and expert review. Winners will be awarded publicly at a ceremony scheduled in December, and a report will be released on the development trend of the social benefits of literary and artistic works.

In an effort to support the contest, the Global Media Services Center of People's Daily Online will provide coverage throughout the event via Brilliant China and make assessments of the international influence exerted by some of the works. (By Zhang Xinfeng) 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Bianji)

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