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Singapore-based company optimistic about the Chinese market

(People's Daily Online)    18:03, October 11, 2019

A grain and oil processing project of Yihai Kerry Investments Co., Ltd. invested by Wilmar International Ltd., a Singapore-based agribusiness group, landed in Fuyu county, Qiqihar, Heilongjiang province of China in June 2018.

Under the project, an agro-industrial park is being built in Fuyu with a total investment of over 5 billion yuan. The park is expected to start operation before the end of 2020 and will bring an annual output value of more than 8 billion yuan once completed.

"We had our concerns before investing in Fuyu county. It was the sincere and efficient services of the local government that made us more confident," said Guo Kongfeng, chairman of Yihai Kerry.

To facilitate the Yihai Kerry agricultural project, Fuyu county set up a special team made of professionals to manage the construction. The team members not only introduced talents into the company, but also helped it gain official approval of land use etc.

After entering the Chinese market in the early 1990s, Wilmar International has established more than 60 production bases and over 100 manufacturing-type entities in China, with a workforce of about 28,000.

China has become the core of Wilmar International's global layout, with the country's business volume accounting for 55 percent of the company's global turnover.

Guo pointed out that China's large population and consumption upgrade have provided the company with irreplaceable opportunities for growth and development.

Wilmar International will continue to embrace the Chinese market, with its newly added investment in China expected to exceed 30 billion yuan in the next five years, said Guo.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Liang Jun)

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