How can a fire department efficiently reach its audience when it comes to fire precaution? The Fire Department of Jiangxi Province has come up with a Beijing Opera style public service promo depicting how to exit a building on fire safely. Using the scenario of an ancient Chinese battleground, the “prime minister” in the opera gives instructions to their “generals” to get away from the fire started by their “enemies”. The style and catchphrases used in the promo video immediately draw the attention of the audience.
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