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Chinese post-90s emerge as major consumer group of cross-border commerce

(People's Daily Online)    10:28, January 15, 2019

Chinese people born after the year 1990 are gradually replacing the post-80s generation as the major force of cross-border consumption.

A report jointly issued by Tmall Global and CBNData recently revealed that in 2018, the post-90s generation accounted for nearly half of the total sales volume on Tmall Global, a cross-border e-commerce platform under Chinese multinational conglomerate Alibaba.

The per capita consumption made by this generation expanded by over 10 percent last year alone, the report noted.

These young consumers showed an interest in beauty and health-care products, with the report showing that sales of hair removal devices grew by 20 times.

Aside from personal care products, there was also strong growth in sales of healthy snacks, pet supplies, stylish overseas brands, and smart home appliances.

The report showed that this generation accounted for 40 percent of the sales of on-trend toys, and also seemed to favor household items that were more stylish.

Over the past four years, nearly 19,000 brands from 75 foreign countries have been introduced on Tmall Global. The year 2018 alone saw a rise of 122 percent, said the report.

Statistics indicate that by the end of October 2018, China’s total import of cross-border e-commerce exceeded 10 billion yuan, an increase of 53.7 percent from the previous year. The number of cross-border consumers in the country is expected to surpass 200 million by 2020. 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Bianji)

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