In the past four decades since the beginning of China's reform and opening-up, the Pu'er tea industry has rejuvenated and developed steadily, creating an opportunity for the leap of Pu'er. Over the period, the Pu'er tea industry has grown substantially in planting area and yield, Pu'er tea culture has been promoted, and the influence of the city brand of "Godsent Pu'er, Tea Source of the World" has become increasingly strong.