The difference between online and traditional business has always been clear, however in recent years, with the rise in smart phone apps and a huge online presence in China, that line has become somewhat blurred. Traditional businesses are now moving online faster than ever, and China needs to develop cloud services capable of this increased need.

At the Chinese Enterprise Internet Spring Summit held on April 19, company heads and online business leaders gathered to discuss the best ways to merge traditional and online business. As China readies itself to be an almost cashless country, preferring Wechat Wallet to a physical one, it's only natural that businesses will need to make a move online and use cloud services more.

Feng Jie, the founder of Easy Order, who has been in the business service for many years, said at the Summit: "Today's business form has changed greatly compared with the past, and cloud service has also become a very important direction for TOB enterprises. Now that we are introducing new retail, we must focus on the new development in many ways, and the channel will bear the brunt. The establishment of a new channel system to adapt to the organizational change in the cloud era is very important for most business service companies."

Software as a service (SaaS) helps users subscribe and use applications on the cloud. From the summit, China will see the SaaS special committee promote and develop the current SaaS system to usher in faster and better development, meaning better mobile internet and cloud services across the country, which is great news for business.

The need for online services in business has dramatically increased in recent years. The current boom in live streaming and selling on apps has meant that young entrepreneurs can make money from the comfort of their own home, and brands and companies have been quick to jump on the bandwagon.

Companies can now live stream and sell their product on Taobao, Youku Tudou or any other relevant app and then wait for the profit to roll in. According to an article published by econsultancy.com, Maybelline sold 10,000 lipsticks in 2 hours by live streaming on the app Meipai. Changdi, an electric oven company, live streamed recipe ideas in a weekly series with viewer figures exceeding 30,000.

While the way that Chinese consumers buy and sell products is changing rapidly, it's important for the industry to keep up. The push for cloud services to be improved is great news for Chinese business, and is sure to see the market further develop and prosper in the future.