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Two-dimensional entertainment boosts Chinese youth tourism

(People's Daily Online)    16:17, August 15, 2017

(Chinanews.com/Zhang Hengwei)

China's tourism industry has begun cashing in on the rise in Er Ci Yuan (two-dimensional space) that features anime, comics and novel based on imported Japanese titles, which is very popular among Chinese youngsters.

Over 1,700 Chinese cities including Beijing, Shanghai, Hangzhou, Chengdu and Guangzhou have of late been luring consumers, most of them born after 1990s and 2000s, with elements related to Onmyoji (Yin Yang Shi), a mobile game from Netease Games.

(Chinanews.com/Zhang Hengwei)

Parks in China such as Shanghai Disneyland and HelloKitty theme park in Hangzhou are the first to add anime flavors to their attractions in order to lure more visitors.

According to a survey by Mafengwo, a famous online travel platform in China, 42 per cent of youngsters born after 1990s are willing to visit places where animations or films were done. 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Du Mingming, Bianji)

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